How to Design a Home Page That Converts Visitors Into Leads
A homepage is the first page that a web browser displays when it opens. It may display a blank page, your favorite websites, a search engine or a personalized start page. The homepage also may contain a link to other web pages. In some cases, the home page is a virtual place where you can update yourself or promote events and special offers.
The homepage is often a critical element of the success of a website. It should be designed to draw in visitors, educate them and convert them into leads.
Your homepage is your front door and is the first step in the journey that every visitor takes to learn more about your company, products or services. In a few seconds, it needs to communicate who you are, why you matter, and how your product or service can help them.
It should be hyper-clear and intuitive, so users can find what they’re looking for and navigate your site easily. It should also include key information about your company, such as your phone number and email address 홈페이지 제작 업체.
You should also include links to other areas of your website, such as your blog or social media pages. These should be positioned at the top of your homepage so that they are easy to see and click on.
Using a lot of hats, it’s important to build your homepage with purpose and hyper-clear navigation.
The main aim of your homepage is to attract visitors, so it should be filled with useful content and relevant imagery. It should also feature a clear call to action (CTA).
For example, you could use a CTA to encourage visitors to sign up for an online newsletter or register for a free trial. Or you could create a CTA for them to download your latest white paper or ebook.
Other ways to increase your homepage’s conversion rate are to include secondary CTAs that appeal to visitors who might not be ready to buy right away. For example, you might use a secondary CTA to provide a free consultation for those who don’t want to make a purchase or sign up right away.
This is a common issue with information-rich websites that have vast quantities of user-generated content, research papers and experiential content. It’s often hard for those visiting a website to find the content they need without searching through the entire library of pages on a site.
By displaying the most relevant content upfront, you’ll ensure that visitors are happy with what they find on your homepage and are more likely to return. For example, a homepage that highlights the most recent articles from a blog or online journal can attract more readers than one that doesn’t.
In some cases, you may even want to create a microsite for a specific campaign that requires a certain kind of content. For example, a microsite may be created for an upcoming television show or movie that has a limited timeframe and specific audience.